WhatsApp Marketing Strategies for Malda Healthcare & Schools

Did you know 92% of Malda residents use WhatsApp daily? At Cognition Venture, we've helped 23 Malda businesses in healthcare and education sectors leverage WhatsApp for growth. Here's our proven framework:

Part 1: Healthcare Sector in Malda

A. For Hospitals & Nursing Homes

1. Emergency Response System

Create groups for:

• Ambulance drivers: "Cardiac case at Bangitola, pickup ASAP"
• Blood banks: "URGENT: Need O- blood at Malda Medical College"

2. Bed Availability Updates

Auto-message to referring doctors:

B. For Private Clinics

1. Appointment Management

Patient Flow:

2. Chronic Care Programs

Diabetes/BP patient groups:

• Daily: "Fasting sugar check done?"
• Weekly: "New HbA1c test at 20% discount"

Part 2: Education Sector in Malda

A. For CBSE/ICSE Schools

1. Admissions Funnel

Parent sends "Admission" → Auto-reply with:

• Fee structure (PDF)
• Virtual tour (YouTube link)
• "Reply 'CALL' for counselor"

2. Daily Operations

AI-Powered Timetable Bot:

Parents message "TT 5A" → Get Class 5A's weekly timetable

B. For Coaching Centers

1. Class Updates

Broadcast examples:

• "Tomorrow's NEET class: Electrochemistry (Bring NCERT)"
• "Heavy rain? Check WhatsApp before leaving"

2. Doubt Resolution

Students photo-math problems → Teachers reply with voice explanations

Why This Works in Malda

Feature	Healthcare Advantage	School Advantage
Voice Notes	Elderly patients understand instructions	Parents prefer vernacular updates
Groups	Coordinate with labs/pharmacies	Class-wise parent communities
Broadcasts	Send monsoon health alerts	Share exam circulars